42% of Canadians choosing made-in-Canada products: Poll​on March 24, 2025 at 8:53 pm

A new Harris poll say Canadians are making an effort to buy made-in-Canada products in light of the trade war with the U.S.

Article content

Article content

Article content

The survey says Canadians are rallying around shared values, with standing up for ourselves (73%) and integrity (72%) now topping the list of what it means to be Canadian and putting their money where their values are.

The poll says as 42% have actively substituted a product they would have bought with a Canadian alternative (up from 34% three weeks ago).

The survey also says Canadians are now willing to pay 19% more on average to buy Canadian and 72% would drive further (vs. 64% three weeks ago), 77% would wait longer (vs. 72%), and 67% would pay more (vs. 63%) to support Canadian businesses.

Article content

The survey also says nearly two-thirds (63%) of Canadians believe putting Canada first is more important than prioritizing their own province.

The poll says 70% of Canadians now say they feel proud to be Canadian — a dramatic increase from 63% just three weeks ago — and 73% feel a strong sense of connection to the country, almost as high as their connection to their own families (79%).

(This survey was conducted by The Harris Poll Canada from March 7-9 on behalf of Petro-Canada with a sample of 1,530 Canadians aged 18+ online with a probability sample of this size having an estimated margin of error of ±2.5%, 19 times out of 20.)

RECOMMENDED VIDEO

We apologize, but this video has failed to load.

Try refreshing your browser, or
tap here to see other videos from our team.

Article content