Netflix Africa Hires Scripted Content Chief As Tendeka Matatu Exits​on January 24, 2025 at 10:00 am

EXCLUSIVE: Netflix‘s Africa content team has reshuffled with ex-Amazon exec Kaye-Ann Williams brought in to oversee TV and movies as Tendeka Matatu exits.

Williams takes on the newly-created Director of Scripted Content role and will focus on local productions, overseeing a team that develops and creates African original films and series. She joins after a short stint as content boss at The Traitors South Africa producer Primedia Studios and is a former Head of Scripted Series and Movies at Prime Video/Amazon Studios, where she focused on South Africa.

Commencing her role next month, Williams will report to Ben Amadasun, Netflix’s Vice President of Middle East & Africa Content.

Williams will join shortly after the exit of Matatu, who was Director of Local Language Films, Africa, for the past three years. No word on Matatu’s next move but we are told he is pursuing other opportunities. His credits included Heart of the Hunter and Kandasamys: The Baby.

Amadasun credited Williams with helping creative talent “create some of the most ambitious projects on African television.”

“I’m delighted to welcome Kaye-Ann to the team as we strengthen our long-term commitment to African storytelling,” he added. “I look forward to working alongside her to further build on the wonderful work the team has done so far to deliver compelling stories from Africa and to nurture our many local creative partnerships.” 

Amazon cut funding in Africa and made layoffs last year and sources from the local sector had recently questioned whether Netflix was heading in the same direction, with rumors of shows being pulled.

Netflix pushed back, noting that it is “strengthening its investment in African storytelling” and pointing to Williams’ stellar credentials.

Since kickstarting local African commissioning with 2020’s Queen Sono, Netflix cited significant deals struck with the likes of Silverton Siege’s Mandla Dube and Jayan Moodley, creator of the Kandasamys franchise.

At the recent MIP Africa in Cape Town, Amadasun unveiled a trio of new movies along with a Blood Legacy series from Blood & Water producer Gambit Films and reality show Love Never Lies: South Africa.

The news comes off the back of a strong week for Netflix. The streaming powerhouse smashed estimates by adding nearly 19 million subscribers in Q4 – the final quarter for which it will report these numbers.