Bakery business Dougies Goodies has revealed ambitious growth plans, including the creation of 20 jobs and reaching 100 retail partner stores across Northern Ireland over the next 12 months.
And it comes as the company – whose vision is “to pink up the world one layer at a time” – completes the acquisition of Kirks Bakery, which has operated for the last 30 years.
Dougies Goodies was founded by Dougie Coulter in Ballymena in 1983, and its products are currently stocked in dozens of stores across the north.
Last October it expanded into Belfast with the opening of a new store at Fountain Street in Belfast.
The firm said that to support its rapid growth for both its retail and wholesale divisions, it is actively recruiting 20 new roles, from bakers and shop staff to packers and cake couriers.
It has also set a goal of reaching 100 retail partner stores over the next 12 months as it gears up for its most successful year yet.
Georgina Warwick, creative director at Dougies Goodies, said: “This expansion isn’t just about growth – it’s about celebrating the craft of baking and staying true to what makes us special.
“We’re committed to keeping the ingredients that made these businesses special, while bringing in fresh ideas to serve our customers even better.”
Part of that growth has included welcoming Kirks Bakery into the Dougies Goodies family.
Founded in 1995 in the heart of Belfast, Kirks Bakery has built a reputation for handmade bread, traditional home baking, and exceptional customer service.
From its famous traditional bread, supplied to multiple restaurants and cafes to its fresh cream bakes, Kirks has been a staple in the community for three decades.
Its founder Robert Kirk said: “Baking has always been my passion, and Kirks has been a labour of love for 30 years. I’m delighted to see our legacy continue as part of the Dougies Goodies family.
“It’s the perfect partnership – one that ensures our customers continue to enjoy the same great products, now with even more resources and creativity behind them.”