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WATCH: Lawsuit accuses Starbucks of mislabeling 8 ‘sugar-free’ protein drinks

Starbucks introduced protein drinks in September 2025 to meet consumer demand for functional beverages and catch up to rivals like Dutch Bros, which launched protein-enhanced coffee drinks in 2024.

​Starbucks introduced protein drinks in September 2025 to meet consumer demand for functional beverages and catch up to rivals like Dutch Bros, which launched protein-enhanced coffee drinks in 2024.  Health Starbucks introduced protein drinks in September 2025 to meet consumer demand for functional beverages and catch up to rivals like Dutch Bros, which launched protein-enhanced coffee drinks in 2024. 

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