CRED, the fintech platform founded by Kunal Shah is extremely popular with multiple products targeting India’s affluent segment. But the question of profitability looms large. Shah, in an interview to CNBC-TV18, shed light on the strategic choices that explain why CRED isn’t profitable yet—and why its focus on the top 30-40 million affluent Indians is a deliberate, long-term bet.
CRED, the fintech platform founded by Kunal Shah is extremely popular with multiple products targeting India’s affluent segment. But the question of profitability looms large. Shah, in an interview to CNBC-TV18, shed light on the strategic choices that explain why CRED isn’t profitable yet—and why its focus on the top 30-40 million affluent Indians is a deliberate, long-term bet. latest