Former footballer’s commercial tie-ups with Stella Artois and Boss offset losses at TV production studio
David Beckham has earned £28m in dividends from his personal brand empire, as new commercial tie-ups with brands such as Stella Artois and Boss helped offset losses at his TV production studio.
The former England captain sold a 55% stake in his businesses in 2022 to Authentic Brands for £200m. The US firm owns rights to the images of Muhammad Ali and Elvis Presley, as well as labels such as Reebok and Hunter, which makes wellies.
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