Need Help Naming Your Business? There’s an AI Platform for That​on March 3, 2025 at 1:45 pm

What’s a great business idea without a great business name? This AI tool helps create brandable names for you.What’s a great business idea without a great business name? This AI tool helps create brandable names for you. What’s a great business idea without a great business name? This AI tool helps create brandable names for you.   

Think about your favorite brand. Now ask yourself, “Why do I like that specific brand?” I can almost guarantee one of the reasons is related to its name, look or how those features make you feel.

Brand identity is an exciting part of business because it blends creativity, storytelling and emotion into words that are both an extension of the founding team and related to its target audience. It’s not a coincidence that a brand can make you feel something before even interacting with its product. That’s powerful.

That feeling is how I landed on Namelix, an artificial intelligence name generator that creates short, modernized names for businesses and their brand identity. 

I was curious about what it would look like to generate a business name of my own —  especially after having so much fun recently creating a digital mood board for it.

Founded by software engineer Jack Qiao in 2018, Namelix leverages advanced language models to assist entrepreneurs and startups in their ventures. 

Its main features include AI-powered name generation, customizable options, logo generation and my favorite part of advanced language models, adaptive learning — which refines recommendations over time, providing personalization as it learns what you like.

How to use Namelix 

Here’s how to utilize Namelix to name your business:

1. If you haven’t already, spend a little time researching your industry and thinking about your business. How do you want it to feel? What names inspire you across industries? Do you want your business to have creative spelling or special characters? It also may be helpful to spend a couple of minutes journaling about your business and its mission, goals and values. 
2. Then, navigate to Namelix’s website where you’ll be met with a homepage and its text box ready for keyword input. You don’t have to create a free account, but making one will allow you save names and revisit them later. 
3. Now using the same type of thinking from your research, enter keywords that reflect your business or project. Here, you can customize your preferences including desired name length, style — like brandable, modern, compound — and the industry that your business falls under. 
4. Click Generate to receive a list of potential names. It’s helpful to generate a couple tests to understand Namelix’s response to your keywords.
5. Click the Heart Icon next to a name to favorite it. This will save your name in your browser’s local storage — meaning, you can return to your saved names later as long as you’re on the same device and browser. (If you clear your cache, saved names may disappear.)
6. Toggle back to your saved names and click the More Info button. This will provide context for what the name means and how it relates to your prompt. It also includes available domains for your website. This is really helpful for understanding the strategy behind the business names you like (or choose).
7. Now, browse through Namelix’s suggestions and view the accompanying logo ideas. You can take a screenshot of the logo or right-click on the logo to save the image, which will download to a chosen location. If you find a name you are aligned with, Namelix also provides domain purchase options. For a high-resolution version, you can also purchase a chosen logo via Brandmark.io. 

To get the most out of Namelix — and any chatbot — it’s important to be specific with keywords. The more precise keywords used, the more relevant responses you’ll receive. Nothing is perfect the first time (or ever?) so be open to adjusting your directions to utilize the AI to its fullest. You may find that your ideal creation is a  mashup of multiple responses. 

Who should use Namelix?

With competitors like NameRobot and BrandBucket, what differentiates Namelix is the deep learning aspect of its AI model, which continuously refines answers based on your history and preferences. Simply put, it gets to know you, and responds accordingly. While this is commonplace for AI-powered models, its importance with business naming is that its response history can provide insight into your brand identity and positioning. 

Additionally, Namelix is integrated with Brandmark.io, an AI-powered design tool, which provides a preview of potential logos to bring a visual component to your brand identity needs. (Multifunctionality is important.)

Whether you’re an entrepreneur, small business owner, marketing professional or someone who likes creating for fun, Namelix makes the process straightforward. And, since Namelix’s features are free, deciding how and if you should play around with its platform, doesn’t have to include an upfront cost.