Dozens of merchants agree to open at Valley Fair in San Jose this year​on March 12, 2025 at 12:30 pm

Is this a sign the South Bay shopping, dining and entertainment hub is finding ways to navigate a tricky economic landscape?   

 

​

SAN JOSE — Westfield Valley Fair is poised to launch dozens of new merchants this year, a sign the San Jose shopping, dining and entertainment hub is finding ways to navigate a tricky economic landscape.

The San Jose shopping center is slated to debut 25 new merchants by the end of 2025, according to mall officials.

“We’re committed to creating a dynamic destination that reflects the diverse tastes and interests of Silicon Valley and the broader Northern California community,” said Westfield Valley Fair Senior General Manager Sue Newsom.

The merchant blooms are arriving at Valley Fair even as France-based Unibail-Rodamco-Westfield, the mall’s owner, seems inclined to retain ownership of the destination center.

The additional shops and restaurants also extend a post-coronavirus rebound for Westfield Valley Fair.

Here are some of the new merchants that have either opened or are slated to open at Westfield Valley Fair:

Recent openings:

— Moody Tiger, an activeware store for kids

— Princess Polly, an Australian fashion retailer that offers trendy apparel and accessories for young adults

— Yves Saint Laurent has relocated and expanded. The new and larger space enables the fashion legend to display a full collection.

Coming soon:

— Alamo Drafthouse, a 10-theater movie complex that aims to create a unique film-watching experience that’s blended with top-level food and bar program.

— Joey, an upscale casual dining concept with its first Northern California location.

— Mong Q, a Mongolian BBQ restaurant that features handcrafted bowls personalized to the preference of diners.

— Hello Kitty Cafe, featuring character-themed items and treats.

Opening later in 2025:

— Tai Er, with the first Northern California location of the Sichuan dining establishment.

— Nespresso Boutique, a coffee bar, lounge and retail merchant.

— Dreame, a home appliance store that will include intelligent robot vacuums, with its first Northern California location.

— Rolife will offer do-it-yourself craft kits for adults.

— STUDS, an ear piercing and earring store.

— COS, a retailer of high-end minimalist fashion items, will open its first Northern California site.

— Columbia, an outdoor apparel and equipment retailer.

— Asia Live, an Asian dining hall concept that will explore culture and cuisine.

Valley Fair already features high-profile merchants such as a three-story flagship Bloomingdale’s; Eataly, an Italian food hall; Baekjeong Korean BBQ; and a luxury retail collection with 50 merchants that include Fendi, Valentino, Louis Vuitton, Prada, Bottega Veneta and Loewe.

In recent years, France-based Unibail-Rodamco-Westfield had indicated it was preparing to sell its malls in the United States.

During a February 2025 conference call with analysts to discuss the latest URW financial results, URW Chief Executive Officer Jean-Marie Tritant seemed more inclined to hang on to big U.S. malls such as Valley Fair and Westfield Oakridge, both in San Jose, than he had been previously.

“With each new opening, we’re enhancing our ability to offer something special for every visitor,” Newsom said.