The federal government is raising the cost threshold for mandatory evaluation of its advertising campaigns to $2 million from $1 million, according to an internal memo. Read MoreThe Advertising Campaign Evaluation Tool, previously triggered for government ad campaigns over $1 million, now kicks in at $2 million. Public Service, Local News, News, Federal government, federal public service, Ottawa Sun, Realtime The federal government is raising the cost threshold for mandatory evaluation of its advertising campaigns to $2 million from $1 million, according to an internal memo. Read More
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