Apple in Talks with Google to License Gemini AI for Future iPhones
In a move signaling potential advancements in artificial intelligence (AI) technology, Apple is reportedly in discussions with Google to license Gemini, Google’s suite of generative AI tools, for integration into future iPhones. This news has sparked investor interest, with Apple’s shares rising by 5.5% in early premarket trade on Monday.
Gemini encompasses a range of AI functionalities, from chatbots to coding assistants, and is owned by Alphabet, Google’s parent company. According to a report by Bloomberg, sources familiar with the matter revealed that Apple and Google are actively negotiating for Gemini to power certain new features slated for release in the upcoming iPhone software updates later this year.
The potential collaboration between Apple and Google underscores the growing importance of AI technology in enhancing user experience and functionality within mobile devices. If successful, this partnership could lead to significant advancements in AI capabilities within the iPhone ecosystem.
Alphabet’s Class A shares surged by 7% in premarket trade, while its Class C shares saw a 7% increase, reflecting investor optimism surrounding the potential collaboration. Meanwhile, Apple shares also experienced a positive uptick, trading around 1.38% higher.
The timing of these discussions aligns with Apple’s anticipated launch of iOS 18, the latest operating system for the iPhone, expected to be unveiled at the Worldwide Developer’s Conference scheduled for June. Incorporating Gemini AI into iOS 18 could potentially introduce groundbreaking features and functionalities to Apple’s flagship device, further solidifying its position in the competitive smartphone market.
In addition to discussions with Google, Apple has reportedly explored partnerships with other AI technology providers, including OpenAI. While discussions with OpenAI have taken place, the terms, branding, and implementation of any potential AI agreement between the two parties remain undecided.
As the negotiations between Apple and Google progress, industry analysts and consumers alike eagerly await further updates on the potential integration of Gemini AI into future iPhones. With the tech giants at the forefront of innovation, this partnership has the potential to redefine the capabilities of AI-powered mobile devices and shape the future of smartphone technology.
