40 years ago today, Apple’s first Macintosh was introduced just two days after the iconic “1984” Super Bowl commercial that changed media and technology forever.
Facing initial skepticism from Apple’s board of directors, Ridley Scott’s “1984” ad, inspired by George Orwell’s dystopian novel, was rejected due to its negative approach. Despite their reluctance, Steve Jobs and Steve Wozniak were impressed by the media’s creativity and vision and saw the media’s potential to make a huge impact.
However, board members, including Mike Markkula, considered this a mistake and a drastic measure such as killing the union responsible for the advertisement. Even Apple CEO John Sculley decided to sell Super Bowl airtime.
Amidst this uncertainty, Chiat/Hunb, the advertising agency behind the “1984” commercial, decided to boldly reject the board’s requests and their broadcast during the Super Bowl. in the history of advertising. Steve Wozniak offered to pay half the cost of the ad, showing his belief in the importance of advertising even if it didn’t end up being worth it.
Chiat/Day’s disobedience proved to be a genius idea as the 1984 ad had a wide impact and marked the beginning of a new era for Apple. Advertising campaign that cemented Apple’s position as a new force in the technology industry.
Chiat/Day’s legacy endures long after the “1984” announcement; He continued to be responsible for Apple TV advertising until 2014, according to the organization. . What was once a problem has become a symbol of innovation and resistance, demonstrating the power of creativity in shaping the company’s path.
Finally, the game-changing “1984” Super Bowl commercial paved the way for Apple to enter the hearts and homes of millions of people around the world.
