DUNNES Stores shoppers are set for a frenzy after the retailer slashed the price of a wardrobe staple.
Fashion fans have been racing to the tills for the retailers’ range of fleeces which have been very popular among shoppers.
The Trail Fleece Jacket was originally €25 – and is now selling for just €15[/caption]
Shoppers can choose from a black or white colour[/caption]
And now, fans can get their hands on another piece for a discounted price.
The Trail Fleece Jacket was originally €25 – and is now selling for just €15.
With two colours available, the fleece is a must-have for when the temperatures drop in the evening throughout spring and summer.
Shoppers can choose from a black fleece or a cream coloured one with green lining up the centre beside the zip.
The cream one also features an orange breast pocket.
In the black version, shoppers can choose from sizes XS to XXL – though small and large are currently sold out online.
In the cream colour option, sizes small, large and XXL are all sold out online.
In the official item description on the Dunnes Stores website, fashion chiefs wrote: “An essential for the colder months, this fleece jacket is wonderfully soft and provides optimum comfort.
“It features a snap button placket, a drawstring waist that allows you to adjust the fit to your preference, and three zip pockets to keep your belongings safe.
“With a high neck, it is guaranteed to keep the cold out.”
It features two side pockets, and buttons up the centre – making it perfect for layering.
Or, shoppers can pick up another fleece that is sending shoppers wild.
The Helen Steele Colourblock Fleece has landed in stores across the country and is also available online.
The fashion giant took to Instagram to show off the eye-catching designer fleeces.
They said: “Newness from Helen Steele’s latest collection, Into the Wild.
“Think bold prints, vibrant colours and high-energy designs made for movement and designed to embody freedom and adventure.”
The fleeces have a striking blend of white, orange, light blue, and some purple detail.
‘SUPER SOFT’
Dunnes Stores chiefs said the fleece feels “super soft”.
They said: “For: Lounging and relaxing, layering over activewear, casual wear. Feel: Super soft and cosy borg fleece fabric.
“Function: Snug and stylish colour block fleece. Features two pockets and adjustable drawstrings at hem.
“Brought to you by Irish Designer Helen Steele, exclusively for Dunnes Stores.”
The bright-coloured fleeces, costing €40, range in sizes XS to XL.
THE HISTORY OF DUNNES STORES
DUNNES Stores opened its first store on Patrick Street in Cork in 1944 – and it was an instant hit.
Shoppers from all over the city rushed to the store to snap up quality clothing at pre-war prices in Ireland’s first ‘shopping frenzy’.
During the excitement, a window was forced in and the police had to be called to help control the crowds hoping to bag founder Ben Dunne’s ‘Better Value’ bargains.
Dunnes later opened more stores in the 1950s and began to sell groceries in 1960 – starting with apples and oranges.
The retailer said: “Fruit was expensive at the time and Ben Dunne yet again offered Better Value than anyone else in town.
“Over time, our food selection has grown and that spirit of good value has remained strong.
“Now we offer a wide range of carefully-sourced foods from both local Irish suppliers and overseas.”
The retailer’s first Dublin store opened its doors in 1957 on Henry Street and a super store on South Great Georges Street was unveiled in 1960.
They added: “In 1971, our first Northern Irish store opened, and many others soon followed.
“Expansion continued in the 1980s in Spain, and later into Scotland and England.”
Dunnes now has 142 stores and employs 15,000 people.
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