‘Death warrant’: Australian publisher slammed over author AI request​on March 5, 2025 at 2:56 am

Black Inc. said in a statement on Wednesday that all revenue from the proposed agreement would be shared and stressed it was an opt-in arrangement.

“The demand for high-quality, curated content for AI is growing rapidly, and at Black Inc. we are committed to approaching this opportunity with both fairness and simplicity,” the statement read.

“When I say we’re being asked to sign our own death warrants, I mean that … predictions are that we won’t need novels and novelists any more.”

Laura Jean McKay

“To this end, we have sought permission from writers to sub-license their work. Writers have been asked if they wish to opt into future agreements.

“No such agreements have been entered into. Rather, Black Inc. is seeking permission to negotiate agreements, to strike terms deemed reasonable by the publisher with reputable AI companies.

Black Inc. said it has “every incentive” to strike agreements that benefit both the writer and publisher.

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“We believe authors should be credited and compensated appropriately and that safeguards are necessary to protect ownership rights in response to increasing industrial automation.”

But McKay said she is concerned that authors may feel pressured to sign due to career fears, especially newer writers without industry experience.

“If this was 2013, and I was just bringing out my first book, I wouldn’t have known what to do. I didn’t have an agent then; I was absolutely green in the industry. I was terrified of publishers,” she said.

“When I say we’re being asked to sign our own death warrants, I mean that effectively, projections and predictions are that we won’t need novels and novelists any more.

“The job that I have, the work that I do is becoming obsolete … and so I’m being asked to sign a document that will hand over my work to train something that is going to completely replace me, not just in creative work, but in every industry that I work in.”

Insidious situation

Media, Entertainment and Arts Alliance chief executive Erin Madeley said authors should exercise “extreme caution” when approached to give consent for their work to be used by AI.

“Big Tech has been stealing the work of Australian artists, creators and entertainers to train their AI models, and this has created an insidious situation where businesses like Black Inc. feel they have no choice but to attempt to licence their authors’ content to prevent it being stolen,” she said.

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“This is why we urgently need a comprehensive AI Act in Australia to regulate the use of AI, as the consequences of this theft affect all of us, ultimately degrading our culture and further eroding trust and confidence in our institutions.”

Madeley said if authors do agree to opt into the agreement, then the full benefits from the deal should go to the original creator.

“Companies like Black Inc. no doubt feel the competitive pressures of an industry where AI theft of writing and literary work undercuts their business. But caving in to Big Tech is no solution,” she said.

“Australia needs to stand up to Big Tech and introduce an AI Act as a matter of urgency to prevent this race to the bottom.”

Australian Society of Authors (ASA) chief executive Lucy Hayward said that while Black Inc. has made the arrangement opt in, the publisher is seeking broad rights without providing authors enough information to make an informed decision.

Companies like Black Inc. no doubt feel the competitive pressures of an industry where AI theft of writing and literary work undercuts their business. But caving in to Big Tech is no solution.

Erin Madeley, MEAA

“We support licensing. We need a licensing regime, an appropriate one to replace what has happened overseas, which is rampant, uncontrolled use of authors’ work for AI training without permission and without payment,” she said.

Hayward said the proposed 50/50 revenue split is unfair to authors, adding that the publisher’s role justifies no more than a 25 per cent share.

“There is work involved in negotiating these deals, and Black Inc. should receive fair payment for the work that they do … but the work that is actually valuable to the AI companies is the author’s work – it’s the text,” she said.

“We don’t understand why there was such a rush. Why wouldn’t you give an author time to evaluate it if you’re coming to them in good faith?

“Authors are the backbone of the publishing industry. It is on their intellectual property that publishers’ businesses are built, and that work really does need to be respected.”

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